Paid Search
Paid Advertising 101: CPC
Cost-Per-Click (CPCs) Cost Per Click is the actual price you pay for each click. A click on one of your ads will register a cost …
Digital Marketing Tool Spotlight: Hotjar
Hotjar One of the most critical parts of creating a successful marketing strategy is understanding your audience—everything involving their needs and desires, their intent and ...
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Paid Advertising 101: Clicks
Clicks A “click” represents each time a user clicks your ad, be it an ad on the search results page, another web page within your ...
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Paid Advertising 101: Impressions
Impressions Common Abbreviation: Impr. An “impression” represents each time your ad is shown, be it on a search result page, another web page within your ...
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A Love Letter to Average Position
Dear Average Position (or AP, as I liked to call you), For so long, I overlooked you. I thought you were merely average, nothing more ...
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LinkedIn Ads Are Here: Should You Be Using Them?
Chances are, if you’ve been in the digital marketing game for long enough, you’ve had a presence on all three of the major platforms so ...
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3 Mistakes To Avoid When Creating Facebook Campaigns
Facebook is a great way to reach your target audience, but it is important to implement your Facebook campaigns correctly. It can be easy to ...
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The Impact Digital Marketing is having on Traditional Marketing
If you have been on the internet in the past five years, you probably have noticed an increase in advertising. Every page you visit and ...
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Get the Most Out of Your Google Shopping Feed
Many people may be wondering what exactly a shopping feed is. A shopping feed is a document that has information on all the products you ...
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Facebook Ads or Google Adwords: Which is Right for Your Business?
For years now, many businesses have chosen to run advertisements on Facebook’s social network, or Google’s search and display network. In a way, common knowledge ...
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Bounce Rate and CPC Advertising
Bounce rate is an interesting metric because the story it tells depends entirely on the context. Usually people panic when they see a significant increase ...
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