Paid Search
Bounce Rate and CPC Advertising
Bounce rate is an interesting metric because the story it tells depends entirely on the context. Usually people panic when they see a significant increase …
How Much Money Is Your Site Costing You?
I am always amazed when I see or hear about a company that spends their CPC dollars on an ad and pushed that traffic to ...
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Why the Google Plus Paid Page Promotion Plan Will Be Better than Facebook’s
UPDATE 20 December 2012: The advertising option previewed in this post is now active and available to selected US Google+ brand pages in the US, ...
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Google Tag Manager: Webcast with Google Product Manager, Laura Holmes
Today, I watched Google’s webinar presentation on the new Google Tag Manager tool (Nov. 13, 2012). I must say I was somewhat impressed with the ...
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Monday Morning Quarterback #9 (Inbound Marketing News)
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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Monday Morning Quarterback #8
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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Monday Morning Quarterback #7
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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Monday Morning Quarterback #6
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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Monday Morning Quarterback #5
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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Monday Morning Quarterback #4
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. (Apologies for the late ...
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Monday Morning Quarterback #3
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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Monday Morning Quarterback #2
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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Monday Morning Quarterback #1
A weekly roundup of the most interesting and useful posts and articles on search / inbound marketing from the past week. Social Media & Content ...
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How Does Google “Search plus Your World” Affect Adwords Management?
On January 10, 2012, Google began to roll out its new “Search plus Your World,* which subdivides your search results into personalized results and non-personalized ...
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