Paid Search
Google+ Pages for Brands Are Here! Why You MUST Get One
Google announced today the long-awaited introduction of Google+ profiles for brands, businesses, and organizations, calling them Google+ Pages. The new Pages look very much like …
AdWords Switches Side Ads to Bottom (Sometimes)
As if the world of paid search advertising management wasn’t filled with enough variables…let’s throw in AdWords making changes to how they display ads! On ...
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Google Page Speed Tool Helps Optimize Your Site’s Load Speed
Google has handed a graduation diploma from Google Labs to its Page Speed Online tool, which is now “in the wild” as they say. Find ...
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Analyze Competition in AdWords
Now you can see how your campaigns stack up against competitors in your same verticals with a new feature added to the Opportunities tab in ...
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Google to Mobile AdWords Advertisers: Optimize Site or Die!
Google announced today that mobile website optimization now factors into mobile search ads’ quality score. Mobile AdWords ads that point to a web site optimized ...
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Google AdWords Now Reviewing Paused Ads: How It Helps You
Google announced that they will now begin reviewing even paused ads on a regular basis. This means Google will check ads for policy compliance and ...
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Google AdWords Adds Top of Page Bid Estimates
Google announced yesterday that they are adding a new metric to the AdWords online account management interface. The metric shows the estimated bid it would ...
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Do Paid Search Ads Cannibalize Your Organic Search Clicks?
The Google AdWords Blog announced the results of a fascinating study: Advertisers often wonder whether search ads cannibalize their organic traffic. If paid search ads ...
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Why are There Conversion Discrepancies Between Google AdWords and Analytics?
Whether trying to make decisions about account optimization or trying to generate accurate reports for clients, one of the most frustrating and disconcerting anomalies occurs ...
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How to Get the Now Faster Google +1 Button
Almost overnight it’s everywhere on the web. It’s the Google +1 button, and if you’re an SEO-conscious webmaster and/or site owner, you’ve already got it ...
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AdWords Dynamic Keyword Insertion Misuse #2
A friend of mine saw the following ad in her Gmail account recently: (Hint: she sends and receives a lot of email about horses.) What ...
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Google Changes to Location Targeting for AdWords
Google announced recently that they will be changing several parameters in the Location Targeting feature available in the Adwords interface (see “Location targeting updates in ...
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Is Your Paid Search Agency Ripping You Off? (Part 4: Ads Gone Bad)
When you hire an agency or individual to manage your paid search advertising account, you are trusting that the account is going to be professionally ...
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