Paid Search
Is Your Ad Split Testing Valid?
Among the most rudimentary, yet important, regular optimization tasks you should be doing for your pay-per-click advertising account is ad split testing. It is a …
Why Do Paid Search Advertising?
If you’re a beginner at Internet advertising, or just someone who knows “I ought to be promoting my site…”, Search Engine Land offers Five Most ...
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Top 5 Tips for Getting Started with Adwords
For those of us who have been immersed in the highly-complex world of Google’s AdWords for some time, it may be difficult to remember how ...
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AdWords Quality Score: Don’t Just Look at the Number
If you’ve got some experience managing cost-per-click (Google’s term for pay-per-click) advertising using Google AdWords, you surely by now realize the high importance of optimizing ...
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Classic Misuse of Dynamic Keyword Insertion
From a search on Google for the keyword “ball cancer” (in the Sponsored Results column): Next time I’m looking to buy cancer balls, I’ll know ...
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Google AdWords: Exact Isn’t Always….Well…Exact
If you’ve been using Google’s AdWords and/or Analytics products for any length of time, you must be aware that the numbers don’t always add up. ...
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In Which I Go Negative on AdWords (in a Good Way)
(Reading hint: If you’re already familiar with the value of negative keywords in PPC advertising, skip to my last paragraph for my new suggestion.)Your mother ...
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Westward Ho! for Google Ads
We noticed yesterday a subtle change in the layout of Google search: the column of paid ads has been shifted into a fixed space, more ...
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Free Isn’t Always Best
Tested two ads for a client recently. One offered a stay at a resort for $19.95. The other offered it for free. $19.95 was the ...
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