Social Media
The Importance of Consistency and Branding in Social Media Marketing
What is Branding on Social Media? A brand is how people identify a company or product. Building a brand in social media marketing includes having …
Building Brand Awareness through Display & Video — “From Zero to Hero”
In the summer of 2018 our agency started working with a client that offers a cloud-based software that cleans CRM data, specifically for one platform. ...
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Ad Platforms Release Updates to Further Empower Consumers
Across the many digital advertising platforms that exist, one thing is certain: their interest in further empowering online consumers. This couldn’t be more true, as ...
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PPC Updates – January 2022
Better prepare for a successful year with insight into the latest trends in PPC advertising for 2022: 1. The End of 3rd-Party Cookies Online businesses ...
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Meta to Delete Thousands of Audience Categories from Facebook and Instagram Ads
In a move newly announced in their Meta for Business blog post, the parent company of Facebook and Instagram shared their intent to remove thousands ...
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Why Hire a Digital Marketing Agency
When it comes to digital marketing, brands often question whether they should hire an agency to help them with their online marketing needs. It’s a ...
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LinkedIn Ads Are Here: Should You Be Using Them?
Chances are, if you’ve been in the digital marketing game for long enough, you’ve had a presence on all three of the major platforms so ...
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LinkedIn Groups Versus Company Pages
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these ...
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The Benefits of a Live Chat
Besides constantly hoping to wake up and have hair on my head, most of my day is spent trying to make our current and potential ...
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How Netflix Changed the Face of Content Marketing
Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing ...
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Merge Google Plus Pages and Keep Followers and Reviews
I’m currently working on a project for a client that brought about some extreme frustration. They had created a Google+ account, and did some work ...
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SEO Strategies for the Modern World
In an online world dominated by Pandas, Penguins, and other black-and-white animals, there is one savior that website owners who need a guide to traverse ...
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Social Media Successes: Atlanta Hawks
Winning cures all. The statement holds true in some respects, but none more certain than with social media. Whether it’s sports or SEO, if your ...
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