Social Media
The Power of Social Media: The Scandal Effect
The Game Changer It’s no secret, social media has changed the landscape of marketing in a way that surpassed even industry expert’s predictions. Between DVR …
How to Avoid and Prevent Negative SEO
Negative SEO, you may know someone who has been a victim of this underhanded, easily-replicated technique to hurt webmasters and their websites. In an effort to ...
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The #Rules of Hashtags
Once used as just a way to build traction through your Twitter, Instagram, or other social media accounts, hashtags have now grown to the point ...
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LinkedIn Means Business
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no ...
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Why Instagram is becoming a marketing power
When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for ...
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The 2015 Social Media Landscape with Christine Moorman
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s ...
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“The Interview” that wasn’t banned
My mom’s thoughts on social media. To ring in the New Year, I bring you just a little bit of laughter at the expense of ...
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Mastering Product Criticism on Social Media
To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever ...
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Rebranding Without All the Fuss
Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media ...
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Using Google Plus and Pinterest Together For Real Estate
Google Plus & Pinterest = Marketing Dynamo! The ultimate goal of any social media strategy is to get more visitors to your website. It is ...
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Google Plus Update Event: 18 Major Upgrades to Google+
My live tweets from today’s Google Plus Update live event. Google’s Vic Gundotra announced 18 major upgrades to Google+, centerend around Hangouts, photos, and videos. ...
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Google Author Rank: On? Not Yet? Why I Don’t Care
Google Author Rank: The Sasquatch of SEO When it comes to the topic of Google Author Rank and whether it is a reality today, the ...
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Matt Cutts at Pubcon 2013: Authorship, Authority and the Future of Search
After reading several live blog notes (here and even better here) on the keynote address by Google’s Matt Cutts at Pubcon 2013 yesterday, I was seeing ...
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Hey Pubcon: Here’s All My Google Authorship Content!
I’m hearing from a lot of my spies at Pubcon 2013 in Las Vegas that I’ve been getting shoutouts from a number of speakers, recommending ...
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