Holiday Prepping for Social Channels
The holiday season is busy for everyone, brands and buyers included. Between visiting friends and family, the holiday season is also one of the biggest …
Social Trends, Should You?
Today’s digital marketing strategy looks different than it has in years past, social media has become an integral part of marketing strategies for businesses of ...
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LinkedIn Groups Versus Company Pages
I have been receiving one question quite often lately: What is the difference between a LinkedIn Company Page and a LinkedIn Group? Both of these ...
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How Netflix Changed the Face of Content Marketing
Before Netflix became the media giant it is today, CEO Reed Hastings did what no other streaming service had done before. Instead of only investing ...
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Social Media Successes: Atlanta Hawks
Winning cures all. The statement holds true in some respects, but none more certain than with social media. Whether it’s sports or SEO, if your ...
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LinkedIn Means Business
I have had a number of clients come to me asking how do I grow my brand while simultaneously building sales through LinkedIn. Have no ...
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Why Instagram is becoming a marketing power
When a company grows from one million to over 200 million users in about four years, it’s worth a conversation. Instagram has created a new medium for ...
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The 2015 Social Media Landscape with Christine Moorman
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at The Fuqua School of Business at Duke University. I have followed Professor’s ...
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Mastering Product Criticism on Social Media
To respond or not? That is the question. Every business deals with it. If your brand never received a negative review how would you ever ...
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Rebranding Without All the Fuss
Rebranding through Social Media Whether it’s a name or product change, transitioning to a new business model can be tricky at times. However, social media ...
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Matt Cutts at Pubcon 2013: Authorship, Authority and the Future of Search
After reading several live blog notes (here and even better here) on the keynote address by Google’s Matt Cutts at Pubcon 2013 yesterday, I was seeing ...
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Using Social Media For Increased Real Estate Sales
Social Media For Real Estate As a Realtor, you will do whatever it takes to sell a home as fast as possible. After all, who ...
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Russ Jones Content Title Ideas
I was perusing Portent’s new “tool,” the Content Idea Generator, and wondering for what awesome purpose I could use it. For what topic do I ...
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