Ayse Ulgen is a seasoned Digital Marketing and Data Analytics Consultant with over two decades of expertise in driving business growth and operational excellence across the financial and e-commerce sectors. Specializing in Business Intelligence, Data Science, and Predictive Analytics, Ayse consistently leverages data-driven insights to develop innovative strategies that significantly enhance marketing ROI, boost customer engagement, and improve operational efficiency. Her proficiency in Python programming and a wide array of digital marketing tools enables her to execute complex projects from start to finish, consistently delivering results that exceed client expectations.

Ayse recently concluded a successful tenure as a Marketing Data Analyst at Select Fashion, where she engineered customer segmentation strategies that led to a 50% increase in conversion rates. She also spearheaded SEO and data migration projects, ensuring seamless transitions with no data loss, and optimized PPC campaigns across Google and social media platforms to maximize advertising ROI. Currently, Ayse brings her extensive expertise to Hive Digital, where she continues to drive impactful marketing strategies and data-driven insights for a diverse range of clients.

Ayse holds an MSc in Digital Marketing from Oxford Brookes University, a BSc in Computing from the University of Portsmouth, and an MBA in E-Business from the University of Kent. Dedicated to continuous learning, she recently completed a Data Science Bootcamp to stay on the cutting edge of technological advancements.