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Latest Articles by Jeremy Rivera
Should You Have A 403 Code On a Missing Localized/Translated URL?
There’s more to technical SEO than just spotting an issue with an audit tool. You’ve got to understand what that code means, it’s impacts and ...
How Do You Generate Video Transcripts & Use Them For SEO?
I saw a conversation on Twitter earlier today, that was exploring all of the options out there for low cost and affordable transcription services. I’d ...
Why Your #1 Ranking May Be Sending Less Than A Third Of Expected Clicks
In the earliest days of SEO, the “job” of the agency or consultant was a lot more straight forward. “Get us ranked number 1”. The ...
The Secret Sauce For Digital Marketing: Scarcity
If it’s hard to get, it must definitely be worth something. This is what scarcity tells us. We attach more value to things that are ...
Don’t Lose The Why: Understand ROI & Really Sell SEO
People don’t buy WHAT you do, they buy WHY you do it. Simon Sinek If you’re the salesperson at an agency, then you are in ...
SEO Basics: Long Tail SEO Strategies
Finding it hard to improve your click-through rate in search results? Struggling to find easy-to-rank search terms that can bring you more traffic and higher ...
Using HTML Tables To Win Bigger SERP Snippets
When I was just a customer support representative for a hosting company, the sites we had created were essentially giant nested HTML tables. It would ...
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