John Gibbings
John is a Senior SEO Consultant and Marketing AI Specialist at Hive Digital, where he brings a unique blend of technical expertise and a deep appreciation for the natural world. He often likens the practice of SEO to the art of gardening: both require patience, meticulous attention, and the wisdom to know when to step back and let nature — or algorithms — take their course. It’s the rewarding moment of revisiting a well-tended project and seeing the fruition of his efforts that truly excites him.
A self-taught Python developer and pioneer in leveraging AI within digital marketing, John was one of the earliest adopters of ChatGPT. He has skillfully integrated AI into the development of innovative systems and workflows across all of Hive Digital, creating efficiencies in data analysis, customer persona research, buyer journey mapping, content strategy development, process documentation, ad campaign recommendations, project management, and more every day.
Beyond his professional achievements, John’s character is shaped by his experience as an Eagle Scout — a title that reflects the discipline, leadership, and problem-solving skills he brings to every consulting engagement. Whether he’s crafting digital marketing strategies or tackling complex technical SEO challenges, John’s approach is grounded in the values and skills that have guided him throughout his life.
Summer holds a special allure for John, especially once the pollen season is behind him. You’ll frequently find him soaking up the tranquility of North Carolina’s Down East waters, where he casts his line with the hope of reeling in flounder and red drum.
Professionally, John has a particular affinity for e-commerce, but his personal life is what truly completes him. From assembling Legos with his eldest daughter to observing the budding plants in his carefully curated garden, John’s domestic joys extend to maintaining multiple aquariums—home to a variety of aquatic life, including the family axolotl, Spooky. At his core, he’s wholeheartedly dedicated to both his craft and to creating irreplaceable memories with his wife and two daughters.
Meet the Hive Mind
Latest Articles by John Gibbings
Choose Your Competitors Wisely – A Content Gap Story
The Anatomy of Search Engine Results Pages (SERPs) – Episode 02 | Round Table
Using Google Trends to Identify Upcoming Opportunities
The Evergreen Content Life Cycle
A Love Letter to Average Position
Isolating True Causes Behind Organic Traffic Shifts
Isolating Competing Content and Content Cannibalization
Utilizing GSC to Prioritize and Optimize Content
Troubleshooting Screaming Frog’s Memory Allocation
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