Hive Digital
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John Gibbings

Role: Director of SEO Technology
Dept: SEO

John is a Senior SEO Consultant and Marketing AI Specialist at Hive Digital, where he brings a unique blend of technical expertise and a deep appreciation for the natural world. He often likens the practice of SEO to the art of gardening: both require patience, meticulous attention, and the wisdom to know when to step back and let nature — or algorithms — take their course. It’s the rewarding moment of revisiting a well-tended project and seeing the fruition of his efforts that truly excites him.

A self-taught Python developer and pioneer in leveraging AI within digital marketing, John was one of the earliest adopters of ChatGPT. He has skillfully integrated AI into the development of innovative systems and workflows across all of Hive Digital, creating efficiencies in data analysis, customer persona research, buyer journey mapping, content strategy development, process documentation, ad campaign recommendations, project management, and more every day.

Beyond his professional achievements, John’s character is shaped by his experience as an Eagle Scout — a title that reflects the discipline, leadership, and problem-solving skills he brings to every consulting engagement. Whether he’s crafting digital marketing strategies or tackling complex technical SEO challenges, John’s approach is grounded in the values and skills that have guided him throughout his life.

Summer holds a special allure for John, especially once the pollen season is behind him. You’ll frequently find him soaking up the tranquility of North Carolina’s Down East waters, where he casts his line with the hope of reeling in flounder and red drum.

Professionally, John has a particular affinity for e-commerce, but his personal life is what truly completes him. From assembling Legos with his eldest daughter to observing the budding plants in his carefully curated garden, John’s domestic joys extend to maintaining multiple aquariums—home to a variety of aquatic life, including the family axolotl, Spooky. At his core, he’s wholeheartedly dedicated to both his craft and to creating irreplaceable memories with his wife and two daughters.

John Gibbings

john gibbings

Content Contributor

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Latest Articles by John Gibbings

competitor content gap analysis featured

Choose Your Competitors Wisely – A Content Gap Story

For businesses to remain competitive they need to clearly understand who their main competitors are in the terms of their main services and product offerings. ...

The Anatomy of Search Engine Results Pages (SERPs) – Episode 02 | Round Table

Episode Description:  Join the Hive Digital Expert Roundup as we explore the anatomy of a Google result page, sharing the potential paths to optimization and ...
google trends featured

Using Google Trends to Identify Upcoming Opportunities

User search patterns are changing daily, and organizations are scrambling to understand the changing search environment as their consumer base rapidly responds to the external ...
Evergreen Content

The Evergreen Content Life Cycle

Blog articles are often a place where relevant content goes to die. Meaning, that a good idea, which expands a site’s relevance for topic groupings ...
Google Organic Traffic

Isolating True Causes Behind Organic Traffic Shifts

With the recent 03/12 Google Algorithm Update, I have seen a shift in how Google isolates queries via user-intent to better serve users with a ...
Competing Content

Isolating Competing Content and Content Cannibalization

Over time it is natural for websites to naturally grow in content breadth and the distinction between content and landing page intent can easily begin ...
Google Search Console

Utilizing GSC to Prioritize and Optimize Content

Google Search Console is an extremely versatile tool that provides some detailed information on the types of organic traffic that draws visitors to your site ...

Troubleshooting Screaming Frog’s Memory Allocation

For months, I have been wracking my brain trying to find a workaround for a bug that I’ve found in Screaming Frog’s Memory Allocation settings. ...
Historical GSC Data After Losing GTM Verification

Can You Keep Historical GSC Data After Losing GTM Verification

Page Load Speed Pitfalls

Page Load Speed Pitfalls

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Let's make the world better together.

Reaching out is the first step toward elevating your digital presence. Put our expertise in SEO, Paid Advertising, Analytics, and Conversion Optimization to work for you today and join the ranks of our satisfied clients who’ve seen transformative growth and unparalleled results.

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Trusted and certified by partners world-wide:
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