Joost Loijens has been the Director of Analytics at Hive Digital since 2018, where he plays a crucial role in ensuring data-driven services the deliver on key objectives. As a seasoned expert with tools like Google Analytics, Google Tag Manager, and Looker Studio, Joost routinely conducts analytics tracking audits to ensure accurate data collection, guides developers for proper implementation, assists in developing automated reporting of KPIs, and provides technical data analysis.

Much of Joost’s client-facing work involves helping companies feel confident in making strategic decisions by answering critical questions about channel performance and user behavior. Whether he’s ensuring proper tracking is in place to measure impact or analyzing data to extract clear, actionable insights, Joost consistently delivers answers that are backed by data — with any caveats clearly noted.

Before joining Hive Digital, Joost spent seventeen years in the video game industry, beginning with a fan site for Baldur’s Gate and progressing to significant roles at global entertainment platforms like GameSpy and IGN. He later contributed to the development of websites for Blizzard Entertainment’s renowned franchises, including Overwatch, Hearthstone, and World of Warcraft. Throughout his career, Joost has became known for his meticulous approach to analytics, web development, and search optimization.

Joost holds a Ph.D. in Molecular Biology from the University of Wisconsin-Madison, where he researched cell signaling pathways. His scientific background informs his analytical methods, allowing him to approach client challenges with a rigorous, detail-oriented mindset that consistently delivers precise, well-documented solutions.