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Mark Traphagen
Role: Director of Social Media
Dept: Social Media
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Latest Articles by Mark Traphagen
Should Your Brand Be on Google+? Yes (But Not Quite Yet)
The social media world is all abuzz this week (forgive me, GOOG, for throwing a “buzz” in there) with the introduction of Google+, Google’s long-awaited ...
AdWords Dynamic Keyword Insertion Misuse #2
A friend of mine saw the following ad in her Gmail account recently: (Hint: she sends and receives a lot of email about horses.) What ...
Google Changes to Location Targeting for AdWords
Google announced recently that they will be changing several parameters in the Location Targeting feature available in the Adwords interface (see “Location targeting updates in ...
How to Increase Your Facebook Page’s Fan Base
In my social media consulting for clients of Virante Inc., by far the most frequent question I get is “how can I increase my number ...
Social Media Tools: Trunk.ly Archives and Indexes Your Shared Links
UPDATE: Since this post was written, Trunk.ly was acquired by AVOS, the new owners of Delicious, and the Trunk.ly service was discontinued. It’s happened to ...
Facebook Introduces the Send Button
Today Facebook significantly upped the ante in its bid to dominate the way people share content on the Internet. The Facebook Like button (as an ...
Facebook iPhone App Update: Check-in to Events, Unfriend on the Go, But Still No Share Button
Yesterday Facebook announced an update to their popular iPhone app. The principle new goodies in this update are: Check-in to events using Facebook Places. See checked-in ...
Is Your Paid Search Agency Ripping You Off? (Part 4: Ads Gone Bad)
When you hire an agency or individual to manage your paid search advertising account, you are trusting that the account is going to be professionally ...
How to Get a Google +1 Button for Your Web Site
Yesterday Google announced the experimental rollout of its +1 search social recommendation feature. (See Google +1 Is Google’s Like Button for details.) For the present, ...
Google +1 Is Google’s Like Button: Social Sharing of Search Results
Google’s +1 button allows Google search users to “like” both individual search results and AdWords ads in the search results. +1 shows up as an ...
How NOT to Respond to Criticism or Bad Publicity in Social Media
The comment thread of this otherwise humdrum book review has gone viral in just a few days. Scroll down to the comments, where the author ...
Is Your Paid Search Agency Ripping You Off? (Part 3)
Carefully-chosen and well-crafted keywords are "key" (if you'll excuse the pun) to paid search success. They are the gateway at which the search intent of ...
Facebook Questions Now Rolling Out to Everyone
Questions allows you to crowdsource answers to questions from your Facebook friends and friends of friends. This circle can both add responses and vote up ...
Is Your Paid Search Agency Ripping You Off? (Part 2: Poorly-Structured Accounts)
How to look at your paid search account's structure to determine if your account is being properly managed.
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