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Mark Traphagen
Role: Director of Social Media
Dept: Social Media
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Latest Articles by Mark Traphagen
New Tablet Device Targeting in Google Adwords
Google announced this morning that they will be rolling out "in the coming weeks" an option for AdWords advertisers to target tablet devices, such as ...
Is Your Paid Search Agency Ripping You Off? (Part 1)
I knew it might be bad out there. I had no idea how bad it was. My entire life as a paid search advertising account ...
Facebook Loses Comment Button, Adds Ability to Edit Comments
Last night many Facebook users were surprised to see the familiar comment button disappear from beneath the textbox where comments are written under wall and ...
LinkedIn Adds Powerful Social Search “Signal”
LinkedIn is making a bold move to increase its value as the “go to” social network for doing business. As if its easy-to-build personal networks ...
Page Owner Protest Wins (Sort of): Facebook Restores Chronological Posts on Pages
It’s not quite at the level of what happened recently in Tunisia or Egypt, but it looms like an organized movement of Facebook Page administrators ...
Facebook Like Button Now Same as Share
If you are a web site owner who cares about having your content shared on Facebook, add a Facebook Like button to your site’s posts ...
Compare Social Media Competition with Wildfire
Wildfire makes available a free tool that lets you compare the performance trends of up to three brands on Facebook and Twitter. Start by entering ...
Social Mention: Real Time Social Media Brand Tracking for Free
Social Mention (www.socialmention.com) appears to be a viable tool for those who need to track a brand or topic across the wide variety of social ...
Upgrade for Facebook Pages
Facebook announced yesterday the availability of upgraded Facebook Page features. These new features can be implemented immediately by Page administrators by visiting the Page Upgrade Status ...
TweetDeck’s New Deck.ly: Tweet Over 140 Characters…And More!
NOTE: Since this article was written, Tweetdeck was acquired by Twitter, and the Deck.ly feature is no longer supported. Last week popular Twitter client TweetDeck ...
How to Track Facebook Shares from Your Web Site
If you administer a Facebook Page, Facebook Insights provides an abundance of useful metrics. There is one crucial metric that is not visible in the basic ...
Bing Copying Google Results? So What!
The big buzz in the search world this week has been Google’s allegation that it caught Bing copying Google’s search results and using them on Bing. ...
When Is the Best Time to Post a Facebook Page Status?
Judging by a number of studies I looked at, the answer might be, “Who knows?” Here are several that give divergent answers on both time ...
The Very Best Email Alerts for Comments and Posts on Facebook Pages
HyperAlerts bills itself as “The Feature Facebook Forgot,” and in this case, that’s no hype. If you manage a Facebook Page, one of the more ...
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