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Mark Traphagen
Role: Director of Social Media
Dept: Social Media
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Latest Articles by Mark Traphagen
Google Adwords’ New Improved Ad Preview Tool
It’s out of beta and stage center in your AdWords interface: the new and improved Ad Preview Tool! In case you weren’t familiar with the Ad ...
How to Use AdWords Negative Keywords Lists
It’s no secret that negative keywords are one of the most powerful paid search marketing tools. By weeding out undesirable search terms, negative keywords can enable ...
Exploring Analytics AdWords Traffic Reports: Placements
This is part of a series on the new Analytics AdWords Traffic Reports. We’re looking at insights provided by the new AdWords section under Traffic ...
Does Your Facebook Profile Link to Your Actual Business or Employer?
SEO consultant Mark Aaron Murnahan (Facebook | Twitter) has uncovered an important quirk about the new Facebook profile employer information. Facebook has been rolling out a ...
FourSquare Adds Pages and Badges for Brands
FourSquare, the popular social check-in service has been a boon for many local businesses for some time. Local, brick-and-mortar establishments can post coupons and deals ...
Exploring Analytics AdWords Traffic Reports: Campaigns & Keywords
This is the second of a multi-part series. We’re looking at insights the new AdWords section under Traffic Sources in Google Analytics that go beyond ...
Exploring Analytics AdWords Traffic Reports: Day Parts
For the Google AdWords advertiser hungry for more data about ad clickers and their behavior, Google Analytics offers many levels of richness unavailable in the AdWords reports ...
HARO Connects Your Expertise with Hungry Reporters
HARO (Help A Reporter Out http://www.helpareporter.com) has already proven itself to be a great outlet for free publicity for your business or personal reputation. HARO ...
Negative Keywords Do Not Affect Google AdWords Quality Scores. Yes, But…
Matthew Mierzejewski at the Rimm-Kaufman Group Blog has published an excellent post on why negative keywords do not affect Google AdWords Quality Scores. (He also ...
Google AdWords Finally Brings Email Notifications & Alerts to MCC
If you manage multiple AdWords accounts using the Google Adwords My Client Center (MCC), two long-awaited features have just been added. 1) Email Notifications: You ...
Bob Dylan via Google Instant
Yesterday I wrote “How Will Google Instant Affect AdWords Paid Search?” as a serious examination of how the new Google Instant Search feature might alter the ...
How Will Google Instant Affect AdWords Paid Search?
Moments ago, Google Instant search went live. If you don’t see it yet, it will roll out over the next few days. It appears to ...
Making Valid AdWords Ad Testing More Valid
Jessica at PPC Hero makes an excellent point in her recent post “Never Odd or Even: PPC Ad Text Testing Made Easy.” It’s a factor in split ...
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