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Mark Traphagen
Role: Director of Social Media
Dept: Social Media
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Latest Articles by Mark Traphagen
How to Claim Your Business on Foursquare
Though the social location field is crowded with a number of contenders, Foursquare seems to stand out in the crowd at the moment, particularly when it ...
Claim Your Facebook Place Now!
By now you must know that social media behemoth Facebook has thrown itself into the fast-growing location marketplace with its Places product. Places allows smart phone users ...
Google: Agencies Must Provide More Transparency
Google‘s AdWords advertising division has announced that it will be tightening up reporting requirements for “partners” (i.e., third-party agencies that manage AdWords accounts for their clients) beginning ...
Apture Makes Linking Easy and Interactive
Apture is a free* plugin for your blog or site that lets you build links to external sources with one click. More importantly, it allows visitors ...
Twylah Turns Your Twitter into a Blog
Twylah may be the best yet online upgrade to the default twitter.com interface, particularly if you’re desiring to build interactivity with your account and the ...
Lowering the Barrier to Video in Your Social Media
It’s a no-brainer that including media brings life to any campaign. This is especially true in the hyperactive world of social media, where a constant ...
Understanding Adwords Modified Broad Match Keywords
In July of 2010, Google AdWords announced a global rollout of a new broad match keyword modifier feature. This new feature is supposed to create ...
FriendFeed Is Your SEO Friend
Just thought I’d pass along something I noticed since Caffeine (Google’s new search ranking algorithm) kicked in. I’m wondering if anyone else has seen this? ...
AdWords Peel & Stick Keywords: The Importance of Negative Sculpting
If you’ve spent any time doing pay-per-click advertising, you’re probably familiar with the technique known as “peel and stick,” popularized by AdWords guru Perry Marshall. ...
Facebook Community Pages Suck
If you’re a Facebook user, you were recently forced to either allow Facebook to turn all the keywords in your profile’s Info tab into active ...
Two Sites Turn Facebook and Twitter Into Personalized News Clippers
Social web services like Facebook and Twitter present us with a daily avalanche of information, much of it in the form of links to outside ...
New from Twitter: Embed Tweets in Your Web Page
HOW TO: Embed a Tweet – http://bit.ly/bhXAlWless than a minute ago via bit.lyPete Cashmore mashable The above tweet was embedded directly into this blog ...
How to Archive Conference or Event Tweets Forever
Since its inception people have found many creative uses for Twitter, but to my mind one of the most useful has been as the collective, ...
Should Your Business Be on Buzz?
Just when you thought you had your social media game plan (you do have one, right?) all nice and set, Buzz happens. It’s like the ...
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