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Mark Traphagen
Role: Director of Social Media
Dept: Social Media
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Latest Articles by Mark Traphagen
Business Blogger Beware
Bloggeris a great, easy to use site for creating a personal blog. However, if you are planning to build a blog for business purposes, it ...
Google’s Sidewiki: The Only Thing to Fear Is…Not Much?
Proving once again that it is the Santa Claus of the Internet, Google last week announced yet another free toy: Google Sidewiki. Sidewiki is an ...
Google AdWords: Exact Isn’t Always….Well…Exact
If you’ve been using Google’s AdWords and/or Analytics products for any length of time, you must be aware that the numbers don’t always add up. ...
In Which I Go Negative on AdWords (in a Good Way)
(Reading hint: If you’re already familiar with the value of negative keywords in PPC advertising, skip to my last paragraph for my new suggestion.)Your mother ...
5 Reasons Why Facebook 3.0 for iPhone Is Better Than We Think
Facebook’s long-awaited total makeover of it’s extremely popular yet notoriously horrible iPhone app finally arrived in the app store yesterday. By all accounts I’ve seen, ...
TwitBlock: Best Tool Yet for Fighting Twitter Spam
It was inevitable: as fast as Twitter became the fastest-growing social media outlet, it also became a primo target for Internet spammers. Most people I ...
The SEC Makes One Hell of a Bad Call
College sports’ Southeastern Conference (SEC) has probably had to overrule a few bad calls by umpires in its day. This week it was forced to ...
Google Wants to Eliminate Keywords?
Google is contemplating eliminating keyword-based search and advertising results in favor of “just let Google decide who to connect with your ads.” So reports Rebecca ...
Westward Ho! for Google Ads
We noticed yesterday a subtle change in the layout of Google search: the column of paid ads has been shifted into a fixed space, more ...
Tr.im Trimmed Itself – But It “Got Better”
URL shortening service tr.im wasn’t turned into a newt, but it did very suddenly make a self-enacted disappearance yesterday. Citing inability to come up with ...
Google vs. Bing: Quo Vadis* Small Advertiser?
Fred Aun at clikz.com reports an observation that Microsoft’s re-branded and overhauled search engine Bing seems to be going after “quality” rather than quantity of ...
Free Isn’t Always Best
Tested two ads for a client recently. One offered a stay at a resort for $19.95. The other offered it for free. $19.95 was the ...
When Auto-Tweeting Fails
I’m a huge fan of the Tour de France; love to know what’s happening over there as it’s happening. Downside of “over there” though is ...
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