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Mark Traphagen
Role: Director of Social Media
Dept: Social Media
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Latest Articles by Mark Traphagen
Twitter “Improves” Following/Follower UI by Making It Worse
When it comes to user interfaces (UI), the “U” should also stand for “useful.” Flashy is no substitute. When I heard yesterday that Twitter had ...
Google Profiles and Reputation Management – Part Two
In Google Profiles and Reputation Management – Part 1, I made a case for why building a Google Profile should be a central part of ...
Another Facebook Fail for Marketing
I have previously written about “Three No-Brainers that are No-Shows on Facebook Pages for Internet Marketing.” In that post I detailed some aspects of Facebook ...
Google Profiles and Reputation Management – Part 1
A few days ago I posted some suggestions about using social media sites to “ace” the front page of Google (fill the first page of ...
Maybe You Should NOT Use Social Media for Your Marketing
A co-worker pulled me in on a phone consultation with a client yesterday. The client wanted to know if they should be on Twitter, and ...
Social Media and Reputation Management
Are you an ace? I don’t mean you’ve shot down boucoups enemy planes in some WW I video game. I’m coining a new usage of ...
Social Media Growing by Leaps….Or Not?
Two stories came across my FriendFeed feed back-to-back this morning: 1. Compete: Facebook US Traffic Nearing Google, Yahoo – http://www.techcrunch.com/2009/06/09/compete-facebook-us-traffic-nearing-google-yahoo/ (via http://ff.im/3Lnxo) 2. Study shows ...
Three No-Brainers that Are No-Shows on Facebook Pages for Internet Marketing
As a Facebook user for several years now I’ve become pretty numb to the hysteria that greets each new major change of the user interface. ...
$300 or Free…um, er…Give Me a Moment
“You get what you pay for” is usually a pretty good dictum to follow. But the Internet often negates that truism. Certainly one of the ...
AdBloc Considering New Meta Tag Standard Proposed by Virante Blogger
AdBlock Plus, provider of the leading browser plugin for blocking display ads on web sites, has announced in a blog post today that they are ...
Website Launch Flowchart
This flowchart is a detailed guide that covers optimized website design, development and multichannel marketing integration. Web design doesn’t exist in a vacuum nor does ...
Using Google Analytics to Track Social Networks
Ran Nir at econsultancy.com has posted a great, easy-to-follow tutorial on how to track links to your site (or your clients’ sites) from social media ...
BackTweets Finds Links to You on Twitter
UPDATE (1/2012): BackTweets has been acquired by Twitter and the service is no longer available publicly. If you’re at all serious and savvy about using Twitter ...
Are You a Social Media Failure?
“Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.” – Oprah Winfrey Market research firm Gartner ...
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