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Mark Traphagen
Role: Director of Social Media
Dept: Social Media
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Latest Articles by Mark Traphagen
Is Marketing Dead? A Live Hangout on Air Video Discussion
Virante’s Mark Traphagen joined John Blossom (Shore Communications), Mark Thomas (SlingshotSEO), Su Ann Lim (TekPersona), Steve Faktor (IdeaFaktory), and Patrick Healy (Phacient) in a live Google+ Hangout ...
Quora Views: Quora Gets Even More Social
Quora, Google’s community question-answering service, has become even more social and interactive with the introduction of Quora Views. Quora describes Views as “a way to ...
How Relationships Drive Linkbuilding (MozCon 2012)
My notes from a presentation by Jon Henshaw, Co-Founder & Chief Product Officer Raven Internet Marketing (@henshaw) If you build links the wrong way, Google will destroy ...
Google Algorithm Weather Report: Announcing MozCast
My notes from the presentation “A Secret Algo Project Launch” at MozCon 2012 by Dr. Peter J. Meyers, Rogue Scientist for SEOmoz (@dr_pete). Be sure to read until the ...
30+ Ways to Get Natural Links (from MozCon 2012)
Here are my notes from an excellent talk by Paddy Moogan, Lead SEO Consultant at Distilled (@paddymoogan | Google+ profile) Linkbuilding: It’s not that easy! It’s ...
Google Authorship: Does It Affect Search Rankings? Google Official Speaks Out
In a new interview on Search Engine Journal, we get some updated insights into the current state of the Google Authorship project from Google Director of ...
Google +1 Button Content Recommendations Now Public
Two weeks ago Google announced to the Google+ Platform Preview Group that they were beginning to test an upgrade to the Google +1 button. The ...
Google+ Events vs. Facebook Events: King of Virtual & King of IRL
My first thought about the new Google+ Events was that no matter how slick and cool it is, this is one feature that could be hurt ...
Google Testing +1 Button with Site Content Recommendations
In an email to the Google+ Platform Preview group today, Google announced that the following +1 button test, is now visible on the web to ...
Three Backlinking Mistakes to Avoid
See this post for more details, but the three mistakes are: Assuming backlinks will just “appear.” (You have to work for them, even for the white ...
How to Own the First Page of Google
(Note: The following post, while accurate in what it presents, is not meant to claim that one can dominate the first page of Google the ...
Google+ Posts in Google Search: Powerful But Flawed Search Results
After nearly a year of extensive testing, I have absolutely no doubts about the power of a Google+ profile or page to influence Google search ...
Google+ Local: Full Integration of Google Places into Google Plus
Starting today, Google+ users are seeing a new tab in the left sidebar: Local. Clicking Google+ Local takes the user to a special search page, ...
SEO Correlation Studies and the Dangers of the SEO News Cycle
Following up on a delicious rant on Google+ about sloppy use of correlation studies in the SEO & Internet marketing worlds by my friend Corey ...
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