Nina Martinez has dedicated her career to responsible marketing since joining Hive Digital in 2008, driven by a wholehearted belief in advertising with integrity. Her approach ensures that both clients and the communities they serve receive honest value through strategic and ethical marketing practices. Nina’s commitment to these principles, coupled with her deep appreciation for building genuine relationships, has guided her work across entrepreneurial ventures and established brands alike, always valuing the human elements that drive audience response and translating them into impactful digital marketing initiatives.

Nina is passionate about promoting cultural awareness, supporting marginalized communities, and representing companies that provide valuable solutions to socio-economic challenges. Specializing in paid media advertising, market segmentation, website analysis, and conversion optimization, she offers clients a cohesive approach that strategically aligns online and offline marketing channels.

Nina’s unique perspective is informed by her studies in biology and visual communications at North Carolina Central University, where she developed an appreciation for the intersection of analysis, design, and human behavior. A frequent speaker, Nina shares her journey of how she “fell into” marketing nearly two decades ago and continues to find inspiration in the industry, empowering others to leverage their personal interests in both their professional and daily lives.