Tripp leads the SEO teams at Hive Digital as the Director of SEO. His passion for digital marketing is matched only by his commitment to his family and his educational background. A graduate of NC State University, Tripp developed a deep appreciation for history, research, and the written word, all of which have shaped his methodical and analytical approach to SEO.

Tripp’s digital marketing career began with the meticulous task of identifying and removing spammy backlinks to help clients recover from Google penalties. His contributions to the development of Remove’em, a SaaS platform created by Hive Digital, and his leadership in re-developing the company’s approach to link development were pivotal in his early career. Today, as the Director of SEO, Tripp provides strategic guidance to his team and spearheads projects that demand highly technical SEO analysis. In his spare time at Hive Digital, he is dedicated to developing and testing new on-site and off-site SEO strategies to drive innovation and measure effectiveness.

Tripp’s expertise spans various CMS platforms, including WordPress, Shopify, DNN, WebFlow, Wix, Squarespace, HubSpot, and many others. He has extensive experience with analytics and data attribution through platforms like Salesforce and Zoho. These skills enable him to deliver comprehensive SEO solutions tailored to clients from local businesses to global corporations.