Paid Ad Campaign Audits
Even the best-paid advertising campaigns can lose efficiency over time. Without a comprehensive audit, you might be overspending on underperforming ads, missing high-value opportunities, or failing to align with platform best practices.
At Hive Digital, we conduct Paid Campaign Audits that provide a deep dive into your advertising performance, uncovering areas for cost savings, audience refinement, and conversion optimization. Whether you’re struggling with high costs, declining performance, or untapped opportunities, our expert-led audits help you correct course and maximize profitability.
“I’ve been working with Hive for almost a year after trying several other marketing service providers. Hive stood out among the competition with fair pricing and diligence. Every single team member is fantastic at their job!”
Challenges Solved by Campaign Audits
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If your paid ads aren’t delivering the results you expect, you could be dealing with: -
Budget Inefficiencyon irrelevant traffic, broad targeting, or low-converting placements.
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Problematic bidding strategiesthat inflate costs without improving conversions.
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Poor ad relevanceleading to lower Quality Scores and higher CPCs.
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Ineffective audience segmentationcausing missed high-intent prospects. Lack of tracking and attribution accuracy, making it hard to measure true ROI.
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Lack of trackingand attribution accuracy, making it hard to measure true ROI.
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A strategic audit identifies these inefficiencies and provides actionable solutions to improve performance.
Award Winning Expertise
About Us.
Hive Digital has been offering paid advertising services since 2006, adapting and growing alongside the evolving digital landscape. Our expertise in paid advertising stems from our agency’s commitment to deliver optimal results for our clients across various platforms.
From crafting targeted marketing campaigns to executing data-driven strategies for conversion rate optimization, we understand that the cornerstone of effective marketing is not just launching campaigns, but also in comprehensively understanding user engagement and accurately measuring the impact of our marketing efforts.
In today’s competitive digital landscape, every click represents a valuable opportunity for your business. However, the wrong strategy might prevent you from effectively reaching your target audience. Our multi-award-winning team of account specialists leverages years of experience to create industry-specific and strategically focused ad accounts that have proven to perform.
Paid Advertising Services
A Strategic Approach
Hive Digital’s comprehensive campaign audits deliver a full performance breakdown across platforms like Google Ads, Microsoft Ads, Facebook, LinkedIn, and more.
- Account Structure & Best Practices Review – Ensure campaigns, ad groups, and targeting are properly structured for maximum efficiency.
- Keyword & Audience Analysis – Identify high-performing and underperforming keywords, placements, and audience segments.
- Bidding & Budget Efficiency Audit – Analyze bidding strategies to uncover cost-saving opportunities and improve return on ad spend (ROAS).
- Ad Copy & Creative Effectiveness Review – Assess click-through rate, engagement, and conversion rates for messaging and visuals.
- Conversion Tracking & Attribution Accuracy – Ensure that every lead and sale is properly attributed to the right ad and marketing channel.
- Landing Page Relevance & CRO Insights – Evaluate how well landing pages align with ad messaging and user expectations.
- Competitor Benchmarking – Compare performance against industry leaders and identify opportunities to gain an edge.
- AI & Automation Optimization – Ensure smart bidding strategies, audience signals, and automation settings are being used correctly for efficiency.
“Their team’s strategic approach and data-driven insights have made a measurable impact on our online presence.”
FS-Curtis
A Comprehensive Process
We don’t just point out problems—we provide clear, data-backed recommendations to drive real improvements.
1. Performance Deep-Dive
We analyze historical campaign data to identify inefficiencies, missed opportunities, and budget waste. Then we provide clear, data-driven recommendations to improvement.
2. Keyword, Audience & Placement Insights
We find untapped audience segments and high-performing search terms, and clearly illustrate how alignment with those unrealized target can improve ROI.
3. Bidding & Budget Analysis
We evaluate manual vs. automated bidding strategies and help you adjust budget strategy to maximize efficiency.
4. Ad Creative & Landing Page Alignment
We review ad messaging to align user search intent and landing page experience and help drive conversion rate optimization (CRO) insights for landing pages.
5. Tracking & Attribution Audit
We check industry-standard and platform specific tracking installation for accuracy to help ensure correct multi-touch lead attribution across all campaigns.
“I have enjoyed working with the team at Hive on several of my businesses. They are very responsive and have helped me get more business through their marketing campaigns. I highly recommend.”
Business Owner
Tactical, Actionable Plans
- Industry-Leading Experts – Our team has been optimizing paid campaigns since 2006.
- Data-Driven, Actionable Insights – Every recommendation is backed by real performance data.
- Platform-Specific Optimization – We analyze campaigns across Google Ads, Microsoft Ads, Facebook, LinkedIn, and more.
Explore Our Case Studies – Learn how we’ve helped businesses reduce costs, increase ROAS, and optimize ad performance.
“Our website was achieving poor results in the major search engines and receiving very little traffic. Soon after working with Hive Digital we saw a major increase in the number of unique visitors to our website and subscribers to our e-newsletter, Email Marketing Chronicle. There’s no way we could have increased our traffic this quickly without the help of Hive Digital.“
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Get your FREE marketing audit.
We’ll dive right into your existing website or advertising account to determine where things are going right and where there can be improvement using industry leading tools and years of personal experience to target the most effective path for positive change.
- An expert team helping you navigate your digital strategy.
- Digital marketing solutions tailored for your industry and goals.
- Progress and impact reporting delivered just the way you need it.
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